How to increase each click' value?

Are you getting traffic and clicks but not making much money with your AdSense site? Here's one explanation:

Let's say your friend has a site about dealing with insurance companies during the claims process. He's worked hard on the site over the past year and is making several thousand dollars per month; his average click is worth about $0.75. You have some ideas for a site of your own in the same niche (you don't tell him of course). You buy a domain and get busy creating content which you think is even BETTER than your friends. Your site is about the same size as your
friends and you feel the content is much better. However, your site is only making $0.19 per click!

HOW FRUSTRATING!
Google has a filter they run every AdSense site through they call "Smart Pricing". Smart pricing is designed to give the Advertisers (the ones paying Google each time there is a click) the most value for their advertising money. Anyone can throw up a site about insurance and place AdSense on it. If the site is awful, and you were an advertiser, would you want your ads to show up on the site? Of course not! This is where Smart Pricing comes in. Plain and simple, Google uses their Smart Pricing filter to put the BEST (higher paying) ads on the BEST sites. Google has to keep its advertisers HAPPY! Smart Pricing may use the following criteria (and others) to decide how valuable the ads will be which they place on your site.

- How old is your site? Older sites have more relevance in Google's eyes...all things being equal.
- What is your site's page rank? The higher the better.
- How much traffic does your site get? More traffic usually indicates a better site.
- How long do people stay on your site? (Yes, Google knows this if someone visits your site via a Google search.) Google feels that the longer someone is on your site, the better it must be.
- How good is your CTR (click thru rate) compared to other sites of the same niche? (The higher the better of course!)
- No doubt, there are other criteria being used also. (Google is very secretive in these things).

There are no tricks available for dealing with Smart Pricing. Basically, if humans feel your site has value, Google will know it and reward your site with higher paying ads! Therefore, it is possible that 1 or 2 high quality sites could earn you as much as 10 quickly whipped together ones. Think about it and decide which direction you will go. Remember that quality sites also offer other opportunities. For example, the same high quality site earning a Google check
each month can also be used to build a targeted list and for selling affiliate products.