What is Zanox Publishers System?

zanox, a global leader in performance-based online marketing, today announced the company has released a comprehensive and detailed code of conduct (http://www.zanox.com/us/zanox/about/zanox_code_of_conduct.html) for its global affiliate network as an industry measure toward establishing a rigorous benchmark for the affiliate marketing sector worldwide.

Conceived as a an industry-wide call to action, the zanox Code of Conduct will be implemented across the company’s network including advertisers, publishers and service providers. “As the market leader in Germany, where our headquarters is based, and a global player with more than one million sales partners worldwide, we feel we’re in a position of special responsibility for the affiliate marketing sector”, said Thomas Hessler, founder and CEO of ZANOX.de AG. “With the zanox Code of Conduct, we have the opportunity to promote effective quality standards and are proud to stand up for the entire industry.” The zanox Code of Conduct governs clear quality standards, content descriptions, technical functionality and sanctions for potential infringements in a way that is completely transparent to all participants.

In order to develop the new Code of Conduct, zanox referenced numerous international standards such as the ICRA vocabulary, which was established by the Family Online Safety Institute (FOSI). Additionally, as zanox’s global footprint spans more than 200 countries worldwide, the company also took into account the different national legal systems and privacy standards of its global target markets. “zanox has been at the forefront of the online marketing revolution over the past eight years and recognizes the importance of complete transparency throughout the network,” said Christopher Dessi, VP of Advertiser Sales, North America. “We’re thrilled to be taking our dedication to quality standards to the next level and hope to set a positive example for our esteemed industry partners and colleagues.” Since the company’s founding, zanox has been dedicated to promoting ethical practices and has taken measures to ensure compliance to its code of behaviour, including continuously developing and implementing abuse prevention systems.

In addition, zanox created a third-party legal framework and established an internal zanox NetworkWatch team to consistently monitor all activity within their extensive global network 24 hours a day.