Search Engine Marketing

A recent study sponsored by Yahoo and Media Vest and conducted by COM Score concluded that on average brand awareness increased by 160% thanks to paid search ads compared to the awareness level of brands not involved with paid search. The study further found that brands garnering the top search position were seen as better than brands in the second or third position. Purchasing intent increased by 30% when the brand was listed at the top of search query results. At Orbital Marketing we work with you to come up with a clear, concise and cost effective way to bring target traffic to your site with paid search marketing. With services like CPC (Cost Per Click) and PPC (Pay Per Click) campaigns you will notice immediate measurable results.

• Small initial investment. The search engines do not charge a fee to place or run your ad. You only pay for the users that click thru on the ad.

• Realistic for all businesses, regardless of size. Pay-per-Click campaigns create a level playing field for small businesses, particularly if your campaign research results in the right keywords. With the right campaign
  management, your ad placement might be right above or below a larger competitor or national chain. This effectively puts you in a good competitive position without having to substantially out bid the larger advertiser.

• Immediate results. The research, set up and implementation cycle of pay-per-click campaigns can take place in just a few days, as opposed to natural search engine rankings which require weeks or months to gain desired
  rankings. Pay-per-click campaign results are immediate: the day your ad is placed the clicks to your website begin!

• Real-time tracking. Metrics such as effectiveness of keywords and phrases, per ad traffic generated, per ad conversions, and more are used to provide campaign managers with the data to alter campaigns in real-time. This allows you to respond very quickly to strong or poor performing ads. Unlike a printed piece or mailer, the lag time to judging ad effectiveness is hours not days, and modifying an ad can be accomplished in minutes.

• Targeted traffic. Print and traditional media generally reach a mass audience; it is difficult to target your message. Pay-per-click campaigns utilizing geo-targeting, effective keyword research and demographic site selection allow you to target your viewing audience much more precisely. Thus pre-qualifying your customers to a far greater degree before they ever land on your website.

• Branding. Top placement on Google, Yahoo or MSN has proven to be a very effective branding method.
  

source : http://www.orbitalmarketing.ca